Building brand connections and forging partnerships with your customers is crucial in the business world. However, the type of products you choose to use can make or break your brand. Using poor- or low-quality merchandise that cannot last for long will destroy your business reputation and the connections you are trying to forge.
Here is where custom metal keyrings come into play. They are durable, cheap to make, and practical, which is what you want in a promotional product. Here, we look at why they are the perfect product to help establish lasting connections with your customers.
Why Custom Metal Keyrings Win at Branding
- Durability and Longevity
Metal keyrings are built to last. They will outlive most custom-branded products made from plastic. That being said, metal custom keyrings can withstand rough handling for decades. Unless you lose it, you are bound to stay with it your whole life.
This translates to extended brand exposure. Every time someone carries a keyring with your logo printed on it, you get free visibility.
- Premium Value
Most people rate metal products over others made from plastic or soft PVC. A solid custom metal keyring from Rocket Badge with a polished finish conveys quality and high standards. It is a signal your brand invests in durable and long-lasting products.
This elevates your brand image and makes the recipient feel genuinely appreciated, fostering positive brand association.
- Practical
Keyrings are still valuable and practical even in today’s age, where cars have push-to-start buttons and some people use fingerprints to operate their doors. You have the assurance that your custom metal keyrings will not be thrown away.
Strategic Marketing Applications Using Custom Metal Keyrings
Designing quality custom metal keyrings is part of the journey. However, knowing how to use them well to promote your brand is a different ball game.
- Trade Shows
Oftentimes, you will visit a stand at a tradeshow, and you will be given a pamphlet or booklet. How about being different by offering high-quality custom metal keyrings as a premium giveaway? The flyers and brochures will probably end up in a bin, but attendees will most certainly keep the keyring.
- Loyalty Programme
Reward your top customers and employees with custom metal keyrings. You can even take it a step further and add a personalised message to show how much you treasure their support. Package it inside a little gift box with a ribbon on top, and you have an amazing giveaway for your loyal clients.
- Social Media Giveaways
The impact of social media cannot be taken lightly. You can use your custom metal keyrings to boost engagement and promote your brand. Make unique or limited edition metal keyrings and run challenges on your social media pages.
Limited edition keyring designs are collectables, and they will drive up the number of participants, meaning more exposure for your brand.
Wrapping up
Custom metal keyrings are a cheap and innovative way to earn more visibility and promote your brand. In an age of digital adverts and social media interactions, the custom metal keyring stands out precisely because of its practicality.
